Vice President of Marketing at Aleph Objects, Inc.
We are building an in-house marketing and creative team that uses a Libre tool chain/stack.
A Free Software, Libre Innovation, and Open Source Hardware company.
Maker of the LulzBot® line of desktop 3D printers, Headquartered in Loveland, Colorado, USA
Company has grown from $1.7mm revenue in 2013 to $15mm revenue in 2015. Growing more in 2016!
Freedom to run, view, modify, share, and sell.
Assuming you value this, let's talk about applying it to marketing!
Help Free Open Source Projects with beautiful design.
Spoke with: Elio Qoshi (@elioqoshi)
Improve UI/UX/design in Open Source projects to increase adoption and accessibility.
Founded Ura, an organization dedicated to offering creative assistance to developers and project maintainers, using all Libre tools. Paid by project and crowdfunding.
Word and financial support is growing, work with projects is increasing.
A community of designers and developers collaborating to build a UI framework for enterprise web applications.
Spoke with: Leslie Hinson (@patternflygirl)
Tap community knowledge and insight to improve stakeholder personas.
Freely license and publicly share documents on the project blog, promote on social media and respond to feedback.
Personas becoming more sophisticated, project is growing with site traffic doubling year-over-year.
Powerful computers to help you do more, go further, and unleash your potential.
Spoke with: Louisa Bisio (@louiekapooey)
Increase sales during a historically slow weekend (because of a holiday).
Digital campaign to celebrate freedom and open source, used a Twitter hashtag counter to "unlock" segments of a video and spark conversations about making.
Year-over-year profitability up over 50% in year one, up even more in year two.
An open source ground station and network, optimized for modularity, built from readily available and affordable tools and resources.
Spoke with: Eleftherios Kosmas (@elkos)
Expand Libre technology and culture to the final frontier (space!), create content consistent with those values.
Take a comprehensive and disciplined approach to licensing content to ensure maximum possible exposure and accessibility of work for users and the community.
Notoriety is growing, including winning the prestigious Hackaday Prize and building the first libre satellite in the world.
An electric ecosystem and community printed circuit board (PCB) order.
Spoke with: Drew Fustini (@pdp7)
Simplify Open Source Hardware fabrication with KiCAD.
Introduced the ability to accept direct uploads of KiCAD PCB designs on OSHPark.com (versus requiring gerber files), making design and development easier for users.
Positive feedback to the announcement and strong credibility with the community.
Join the conversation using #LibreMarketing
Support others adopting this approach
Promote projects advancing this approach
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- "Free/Libre/Open Source Marketing" shared under CC BY-SA 4.0 Intl. © Aleph Objects, Inc. - "Portland OR" shared under CC BY 2.0 license © 2010 Michael Silberstein - LulzBot is a registered trademark of Aleph Objects, Inc. - All other trademarks are property of their respective owners. - "Aleph Mountain Photo" shared under CC BY-SA 4.0 Intl. © Aleph Objects, Inc. - "Aleph Objects Production Floor" shared under CC BY-SA 4.0 Intl. © Aleph Objects, Inc. - "LulzBot TAZ and Mini" shared under CC BY-SA 4.0 Intl. © Aleph Objects, Inc. - "Ura Portfolio" shared under CC BY-SA 4.0 license © 2016 Ura - "Building with PatternFly" used with permission under Standard YouTube license © 2016 PatternFly - "lemu6 Video" used with permission © 2016 System76 - "SatNOGS Project Intro" shared under CC BY 3.0 license © 2015 SatNOGS - "screenshot-from-2016-09-13-13-38-09" used with permission © 2016 OSH Park - Reveal.js framework shared under MIT ("Expat") License © 2016 Hakim El Hattab